Local link building for people who hate networking

The short version

Most of what gets sold as local SEO is one of four jobs done properly. This is the one worth doing first.

• It is measurable within a month.
• It costs nothing but attention.
• It is the thing your competitor has not bothered with.

The longer version

Start with the profile, not the website. The profile is what appears in the map pack, and the map pack is what a phone shows above everything else.